im fong liu - branding, identity
im fong liu - branding, identity

Client: Im Fong Liu – Fashion Stylist
Brief: Rebranding, keeping the signature from her previous house style was obligatory

Create a fresh look based on the keywords: Tailored, Heritage and Client centric for this experienced stylist with Asian roots. Through a series of puzzle circles which can be updated per season a playful stylish identity was created and was applied on business cards and a fully responsive website. For the Chinese New Year a postcard was created.